Bank of America Winter Village at Bryant Park
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Bank of America Winter Village at Bryant Park

One of New York City’s most iconic and energetic holiday destinations. Join us among the city’s boldest designers, retailers, nonprofits, and makers for an unforgettable NYC shopping experience.

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About This Market

The Bank of America Winter Village at Bryant Park is now closed. Thank you for a great season. We look forward to welcoming you back in 2026 and will update this page as we get closer to opening.

About This Market
Now Live!
Bank of America Small Business Spotlight Applications

Now Live!

APPLICATIONS NOW OPEN: SMALL BUSINESS SPOTLIGHT PRESENTED BY BANK OF AMERICA

Bank of America, the number one small business lender in the U.S., announces the return of its Small Business Spotlight program for the 2026 Bank of America Winter Village at Bryant Park holiday shop season! This program will offer four New York City-based small businesses, with annual revenues of $1 million or less, an opportunity to showcase their products in a rent-FREE booth at the Bank of America Winter Village at Bryant Park, open late October 2026 through early January 2027. These four businesses will each receive approximately two weeks of time to rotate through the dedicated Small Business Spotlight booth during the season. Qualified vendors may apply below by midnight on Sunday, May 31, 2026.

 

Application criteria: Businesses must be based-in and operated-in New York City (Brooklyn, Bronx, Manhattan, Queens, Staten Island). Businesses must have an annual revenue of $1 million or less. Due to the nature of this shop’s configuration, on-site cooking/assembly of food is not permitted (food vendors selling pre-packaged/fully prepared items are permissible). Additionally, shops with live animals are not eligible to apply for this program. 

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